Introduction to Google & Optimization

Have you any idea which Google algorithm update has affected your search engine optimization rankings? Google Panda & Penguin are very different. If your search engine traffic fell significantly on the 24th April 2012 then the launch of Google’s Penguin algorithm is the cause of your penalty.

A large drop in search engine traffic near the 24th April 2012 indicates that Penguin’s off-page algorithm is the cause of your ranking penalty.

You can’t make improvements to your search engine optimisation until you have an accurate idea of why your website has been affected.

Penguin hits the over-optimized Continue reading Google Optimization →